Once a product or service is commercially available, revenue generation is the most important element of success. However, in the early stages of a start up one has to do both: build a product or service and close initial deals!

Hence ensuring you have the right sales model, understand the sales cycle, assign resources, scope market size, develop alliances, build the right tools and proactively market & sell to prospects and customers is essential.

The business must create and execute the company’s annual, quarterly, monthly & weekly (or daily) Marketing & Sales Plan.

Minaxi Ventures, as consultants to the business can act in a business development capacity during the early stage and possibly at later stages of the business.